TU Tuesday

http://www.timesunion.com/business/article/Legal-cleanup-in-online-aisle-2234594.php#ixzz1bpmsaAde

 

marketing effort infringed on copyrighted trademarks

 

infringed: violate

 

advertising is still wild and woolly

 

woolly: lacking clarity or substance

 

"We think it's highly deceptive"

 

deceptive: misleading

 

luring throngs of curious shoppers

 

luring: attracts or allures

throngs: crowd

 

level of service and merchandise that's unmatched in the region

merchandise: goods

This article tells how Price Chopper is suing ShopRite for "marketing effort infringed on copyrighted trademarks." The words used here and throughout the article are used to make a more dramatic effect on the issue. "Infringed on copyrighted trademarks" creates an issue that sounds significant. The author makes the conflict more severe by saying things like "offering a level of service and merchandise that's unmatched in the region" and "luring throngs of curious shoppers" when talking about the compitition between stores. Figurative language makes the article more interesting as well when the author says "advertising is still wild and woolly" and this also stirrs the conflict more. The author adds quotes from members of the companies to show what each store has to say about the lawsuit. "We think it's highly deceptive" says Price Chopper spokeswoman Mona Golub.